7Ps of Marketing
Branding an Alien Beer
Listen to our featured Ask Those Branding Guys™ radio show podcast: Sierra Blanca Brewery Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys™, we discussed branding strategy with a micro New Mexico brewery. Joining us on the show was Richard Weber, Owner of Sierra […]
Elements of a Great Video Advertisement
Hello, I’m Marianne Tenenbaum, Branding Strategist for Once a Day Marketing™. Today we’re discussing the essential elements of a great video advertisement. Notice that I said video advertisement rather than television commercial. Keep in mind that your ad may not always run only on broadcast television or cable channels; it will be seen via YouTube […]
Are You Satisfied with Your Brand Identity?
Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are taking a quick look at your brand identity; what it is and whether or not you should think about enhancing it. Brand identity is how you want your company or product to be perceived in the market by customers. It’s […]
Branding Santa Fe Indian Market
Listen to our featured Ask Those Branding Guys™ radio show podcast: SWAIA 2015 Santa Fe Indian Market Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys™, we discussed branding strategy for a venerable New Mexico brand. Joining us on the show was Dallin Maybee, […]
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