Day of the Week

Aligning with Brand Lovers

March 26, 20130 Comments

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Brand Image and Brand Identity (Smart Monday/Positioning)

March 19, 20130 Comments

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Smart Monday and we are going to talk about brand image and brand identity. You have heard the expression “image is everything”. Let’s take a look at brand image. Brand image is the perception of your brand in the minds of […]

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Addressing Complaints Can Strengthen Brand Loyalty

February 15, 20130 Comments

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Branding When Times Are Tough

January 31, 20130 Comments

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