Day of the Week

The Branding of Rambo

July 16, 20130 Comments

Listen to our featured Ask Those Branding Guys radio show podcast: Branding the Rambo Character Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Strategic Tuesday and we are discussing the history and branding of the fictional character Rambo. On our radio show Ask Those Branding Guys, we spoke with […]

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A Case for a Social Media Campaign

July 15, 20130 Comments

Once a Day Marketing™ featured video blog: Once a Day Marketing: Day 150 Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Smart Monday and we are looking at the importance of developing a social media campaign. Today Once a Day Marketing™ will surpass 15,000 YouTube views for our branding […]

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Social Media Upstarts Challenging Facebook

July 12, 20130 Comments

Once a Day Marketing™ featured video blog: Sensing Facebook Fatigue Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Digital Friday and we are looking at recent social media usage trends. A year ago we released a blog about our perception of Facebook fatigue. A new survey conducted in early […]

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Telling Your Brand Story

July 11, 20130 Comments

Once a Day Marketing™ featured video blog: Customers Are People First Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Recon Thursday and we are looking at the importance of telling your brand story. Recently, I had the opportunity to present the achievements of my client, a economic development association, […]

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