Author Archive for James Glover
A Look at Inbound Marketing
Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing. Today we are taking a look at inbound marketing is and why it is important for your business. Inbound Marketing is a permission-based marketing strategy that enables potential customers to find your company at their convenience. Advertising content is created and distributed using […]
Are Your Marketing Results Measuring Up?
Hello, I’m Marianne Tenenbaum, contributing blogger to Once a Day Marketing™. Today we are looking at measuring results of your marketing campaigns. A popular maxim in process improvement says you can’t improve what you don’t measure. This applies to marketing efforts as well. How are you determining the success of your marketing campaigns? Do you […]
Best 2014 Advertising Campaign
Listen to our featured Ask Those Branding Guys radio show podcast: Newcastle Beer: Best 2014 Advertising Campaign Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed tourism branding at the state level and shared our views on the best advertising campaign in […]
Make Personal Branding a 2015 Resolution
Listen to our featured Ask Those Branding Guys radio show podcast: Make Personal Branding Your 2015 Resolution Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed personal branding for an aspiring screen writer/film maker. Joining us on the show was Kevin Atkinson, […]
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