Author Archive for James Glover
Is Rebranding Worth the Risk?
Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are looking at risks and rewards of rebranding your company. There are many circumstances that may prompt a company to rebrand including use of a name that is too common or confusing or even a name that has taken on another […]
Branding a Custom Wood Furniture Manufacturer
Listen to our featured Ask Those Branding Guys™ radio show podcast: Dapwood Custom Furniture Manufacturer Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys™, we discussed branding for a New Mexico custom furniture manufacturer. Joining us on the show was Gregg Mich, owner, and […]
Branding Impact of The Bachelor TV Series
Listen to our featured Ask Those Branding Guys radio show podcast: Bachelor TV Series Profiles Santa Fe Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys™, we discussed the impact of The Bachelor TV show’s recent filming in Santa Fe. Joining us on the […]
Branding New Mexico’s Rail Runner Commuter Train
Listen to our featured Ask Those Branding Guys radio show podcast: New Mexico Rail Runner Commuter Train Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys™, we discussed branding with the New Mexico Rail Runner. Joining us on the show was Jay Faught, Marketing […]
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