Tag: that branding guy

Allocating Marketing Resources

December 2, 20130 Comments

Once a Day Marketing™ featured video blog: Is Your Brand a Cash Cow Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Smart Monday and today and we are discussing the Boston Consulting Group Growth-Share Model of where to allocate marketing resources. BCG created this growth-share model in 1970 but […]

Continue Reading »

Expand Brand Awareness Using Blog Aggregators

November 29, 20130 Comments

I’m Jim Glover that branding guy for Once a Day Marketing™. Today is Digital Friday and we are looking at how to expand awareness of your brand using blog aggregator sites. According to Wikipedia, an Aggregator refers to a web site or computer software that aggregates a specific type of information from multiple online sources. […]

Continue Reading »

Choosing the Right Media Producer

November 27, 20130 Comments

Once a Day Marketing™ featured video blog: Selecting a Media Producer Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. It’s Recon Thursday and we are continuing our series looking at outsourcing marketing support for your company. Our focus today is on Media Production. Media is a vital tool to promote your […]

Continue Reading »

Branding a Niche Resort

November 27, 20130 Comments

Listen to our featured Ask Those Branding Guys radio show podcast: Branding a Niche Resort Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Action Wednesday and we are discussing branding a resort catering to a niche market. On our radio show Ask Those Branding Guys, we spoke with Suzanne […]

Continue Reading »

Back to Top