Positioning (Bonus)

Marketing the America Dream

August 12, 20130 Comments

Hello, I’m Jim Glover, That Branding Guy for Once a Day Marketing™. Today is Smart Monday and we are looking at marketing the American dream. We are big believers that you can brand anything, whether person, place or thing. This past week we attended the 2013 Rural Forum, New Mexico’s top economic development conference, and […]

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Exemplary Branding of a National Bank

August 6, 20130 Comments

Listen to our featured Ask Those Branding Guys radio show podcast: Branding a National Bank Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Strategic Tuesday and we are discussing the exemplary branding of a national bank. On our radio show Ask Those Branding Guys, we spoke with Jillian Bartley, […]

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Branding a Personal Care Product Business

July 30, 20130 Comments

Listen to our featured Ask Those Branding Guys radio show podcast: Branding a Personal Care Product Business Hello, I’m Jim Glover, That Branding Guy, forOnce a Day Marketing™. Today is Strategic Tuesday and we are discussing the branding of a New Mexico personal care products company. On our radio show Ask Those Branding Guys, we […]

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Your Customers Own Your Brand

July 25, 20130 Comments

Once a Day Marketing™ featured video blog: You Can Influence Your Brand Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Recon Thursday and we are discussing how your customers own your brand. There is a branding rule that says you can’t control a brand, you can only influence it. […]

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