Positioning (Bonus)
Household Brand Names Fade Slowly
Hello, I’m Jim Glover, That Branding Guy for Once a Day Marketing™. Today is Recon Thursday and we are discussing brand stature and how a brand that was a household name for years is making a comeback. You may recall that last year Hostess, maker of such treats as Twinkies, Ding Dongs and the iconic […]
Does Your Brand Appeal to Hearts or Minds?
Today is Action Wednesday at Once a Day Marketing™ and we are discussing positioning options for branding and marketing efforts to engage customers and potential customers. In broad terms, there are two ways to appeal to customers; to their hearts or to their minds. In previous blogs we’ve talked about a branding rule that reads: […]
Branding in a Mature Market
Once a Day Marketing™ featured video blog: Branding in Non-Mature and Mature Markets Hello, I’m Jim Glover, That Branding Guy for Once a Day Marketing™. Today is Smart Monday and we’re going to take a quick look at branding in a mature market. A mature market is defined by the fact that the product or […]
Made in America Branding
Hello, I’m Jim Glover, That Branding Guy for Once a Day Marketing™. Today is Strategic Tuesday and we are looking at recent marketing emphasis on products made in America. We are noticing a trend emerging to promote goods made in the USA. New Balance boasts that it is the only major company making footwear in […]
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