Recon Thursday
Tracking Your Competition’s Pricing
Once a Day Marketing™ featured video blog: Pricing Your Competition Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Recon Thursday and we are talking about checking in on your competition’s pricing. Pricing is a major part of the 7Ps of Marketing and there many pricing strategies available to you […]
Know Your Customer Mix
Once a Day Marketing™ featured video blog: Understanding Your Customer Mix Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Recon Thursday and we are delving into understanding your customer mix. Do you know what type of customers are buying your product or service? Are you able to define your […]
Keeping an Eye on Competition Using Social Media
Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Recon Thursday and we are looking at why you should track your competition using social media. There are numerous benefits of following your competition’s social media efforts. First, you will learn exactly where they are creating a social media presence. You […]
Driving Customer Repeat Purchases
Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing. Today is Recon Thursday and we are discussing something I call customer usage cycles and whether or not you are maximizing that concept at your company. Customer usage cycles are the recurring intervals when customers purchase your product. For example, a mattress company’s […]
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