Recon Thursday
The Importance of a Community Brand
Hello, I’m Jim Glover, That Branding Guy for Once a Day Marketing™. Today is Recon Thursday and we are concluding our series on community branding focusing on why a cohesive brand is essential. Recently we had the opportunity to lead a working session on community branding at the 2013 Rural Forum, New Mexico’s top economic […]
Using Coupons to Benefit Your Business
Once a Day Marketing™ featured video blog: Being Smart with Coupons Hello, I’m Jim Glover, That Branding Guy for Once a Day Marketing™. Today is Recon Thursday and I am going to share my thoughts on trends in coupons, which seem to be everywhere these days. Numerous types of coupons are available in newspapers, online, […]
Taking Your Marketing Off the Beaten Path
Once a Day Marketing™ featured video blog: Off-Trail Marketing Exploration Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Recon Thursday and we are sharing part two of our series on reaching the summit or reaching your marketing goals. Yesterday we talked about taking the well-defined trail and today we […]
Your Customers Own Your Brand
Once a Day Marketing™ featured video blog: You Can Influence Your Brand Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Recon Thursday and we are discussing how your customers own your brand. There is a branding rule that says you can’t control a brand, you can only influence it. […]
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