Recon Thursday
Evaluating Your Competition Using SWOT
Once a Day Marketing™ featured video blog: SWOT Analysis for Your Competition Hello, I’m Jim Glover, That Branding Guy for Once a Day Marketing™. Today is Recon Thursday and we are going to discuss using SWOT Analysis to assess competitors. SWOT stands for strengths, weaknesses, opportunities and threats. It’s a great analytical tool to use […]
Pricing Strategies That Work – Part 2
Once a Day Marketing™ featured video blog: Pricing Strategies – Part 2 Hello, I’m Jim Glover, That Branding Guy for Once a Day Marketing™. Today we are continuing our series on pricing looking at four additional strategies. Key factors that come into play when evaluating pricing strategies are the uniqueness of your product and what […]
Making History – The Origin of Marketing
Once a Day Marketing™ featured video blog: The History of Marketing Hello, I’m Jim Glover, That Branding Guy for Once a Day Marketing™. Today is Recon Thursday and and I thought it would be fun to take a look at the history of marketing. You’ve been working hard to become a branding and marketing expert […]
Creating Successful PR – Part 2
Once a Day Marketing™ featured video blog: Make a PR Pitch – Part 2 Hello, I’m Jim Glover, That Branding Guy for Once a Day Marketing™. Today is Recon Thursday and we are concluding our series on developing a successful PR pitch. Publicity, or PR, is one of the 7Ps of Marketing under promotion and […]
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