Can Your Video Go Viral

Once a Day Marketing™ featured video blog: The Value of Going Viral

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Digital Friday and we are looking at videos that go viral.

This past week Chris Hadfield, a commander of the International Space Station, released his “Space Oddity” music video covering the classic David Bowie song from space. It’s a great video, Hatfield has a nice voice, and the YouTube release is creating quite a following. As of the time of this blog, the “Space Oddity” video has captured over 12 million views.

The reason for the success: it’s clever and fun to watch. You almost feel you are out in space with him.

I am a big believer in sharing videos on the internet. The more times you post videos, the more opportunities you have for the production to go viral. This can be a lot of free publicity for your brand should the video find a following.

You never know when a video will go viral but your chances are greatly increased if you create an interesting video that will inform and amuse your audience. Any video content won’t do; well thought out content that keeps your targeted audience in mind has the best chance of viral success. Give that some thought today.

Once a Day Marketing™ positions brands to become #1 in the minds of target customers. Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to Ask Those Branding Guys every Monday at noon (MDT) streaming live on SantaFe.com KVSF 101.5 FM.

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Filed in: 7Ps of Marketing • Day of the Week • Digital Friday • Promotion