Tag: Y&R Brand Asset Model
Is Your Brand Held in High Regard?
Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are looking at an essential component of brand stature. The Y&R Brand Asset Model addresses brand stature and brand strength, two critical components of a Power Brand. (I recommend you take a moment to study more about the Y&R Brand Asset […]
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