Tag: once a day marketing

Writing a Book Enhances Your Brand

July 7, 20140 Comments

Listen to our featured Those Branding Guys radio show podcast: Tanya Hall, CEO, Greenleaf Book Group Hello, I’m Jim Glover, That Branding Guy, forOnce a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed how authoring a book enhances your brand. Joining us on the show was Tanya Hill, CEO of Greenleaf […]

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The Best Pricing Strategies – Part 1

July 7, 20140 Comments

Once a Day Marketing™ featured video blog: The Best Pricing Strategies – Part 1 Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are going to dive deeper into one of the 7Ps of Marketing: Price. There are many effective pricing strategies you can leverage to better penetrate the market […]

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Creating a Community Brand

July 1, 20140 Comments

Listen to our featured Those Branding Guys radio show podcast: Branding the Farmington CVB Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed the process of creating a community brand. Joining us on the show was Tonya Stinson, Executive Director of the […]

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The Secret for Creating a Great Ad

June 23, 20140 Comments

Once a Day Marketing™ featured video blog: What Makes a Good Ad Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are looking at the keys to creating a great print advertisement. The first guideline is the 40/40/20 Rule and it’s very straight forward. 40% of the ad should be […]

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