Tag: Marianne Tenenbaum
A Focus on Millennials
Hello, I’m Marianne Tenenbaum, Branding Strategist, for Once a Day Marketing™. Today we are discussing characteristics of the Millennial’s market segment. The market place is made up of numerous types of consumers. These markets are segmented by demographics (who they are) and psychographics (what they are all about). Among the many ways to describe the […]
A Quick Look at Pricing Strategies
Hello, I’m Marianne Tenenbaum, Branding Strategist, for Once a Day Marketing™. Today we are discussing pricing and how it is evolving in the marketplace. Two recent stories in the New York Times and on CNBC covered a lively mix of pricing strategies being used by major businesses. The NY Times article shared details of Joe’s […]
Boost Your Business With Online Retail
Hello, I’m Marianne Tenenbaum, Branding Strategist, for Once a Day Marketing™. Today we are discussing online retail (or e-tailing) best practices. It may be a strategy you should consider for your brand. Having online retail capability on your website is another great way to engage customers with your brand. E-tailing enables local or regional businesses […]
Understanding Brand Loyalty
Once a Day Marketing™ featured video blog: Do You Know Your Customer Loyaltyscape? Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are sharing our model to categorize the loyalty of your customers. There are numerous, very technical ways to zero in on the buying behavior and characteristics of your […]
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