Tag: James Glover
How Product Lifecycle Influences Marketing
Once a Day Marketing™ featured video blog: Product Life Cycle Hello, I’m Jim Glover, “That Branding Guy” for Once a Day Marketing™. Today we are discussing the classic product life cycle introduced by Raymond Vernon in the 60’s and how it still impacts marketing in 2017. Products evolve a lot like people. They are born, […]
Los Lunas: a Community That Works
Listen to our featured Ask Those Branding Guys radio show podcast: Los Lunas: a Community That Works Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed branding and marketing of a New Mexico community. Joining us on-air was Ralph L. Mims, Economic […]
Update Your Marketing Plan for the New Year
Once a Day Marketing™ featured video blog: Develop Your Marketing Action Plan Hello, I’m Jim Glover, “That Branding Guy” at Once a Day Marketing™. Today we are discussing the importance of creating a good marketing action plan. The marketing action plan (MAP) is a valuable tool to identify the important marketing action items for your […]
Ask Those Branding Guys – 2016 Year in Review
Listen to our featured Ask Those Branding Guys radio show podcast: Ask Those Branding Guys – 2016 Year in Review Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we recapped our guests for the year of 2016. Jim Glover and Dave Hayduk, Those […]
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