Tag: Boston Consulting Group

Allocating Marketing Resources

December 2, 20130 Comments

Once a Day Marketing™ featured video blog: Is Your Brand a Cash Cow Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Smart Monday and today and we are discussing the Boston Consulting Group Growth-Share Model of where to allocate marketing resources. BCG created this growth-share model in 1970 but […]

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