Tag: Ask Those Branding Guys
National Brands Are Making Communities Homogenous
This is Jim Glover, That Branding Guy and Marianne Tenenbaum, branding strategist, for Once a Day Marketing™. Today we are taking a look at how popular national brands are impacting the individuality of community brands. In our blogs we frequently stress the importance of a brand being unique, compelling and believable to ensure it clearly […]
The Ripple Effect of Branding
Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are taking a quick look at the ripple effect of branding. Until a week ago or so, I wasn’t giving any thought to Oklahoma University or its Sigma Alpha Epsilon fraternity. But a video that captured some members of the ΣΑΕ […]
Branding a New Gourmet Pub
Listen to our featured Ask Those Branding Guys™ radio show podcast: Branding The Loyal Hound Pub Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys™, we discussed branding and marketing for a new local restaurant. Joining us on the show were Dave Readyhough and […]
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