Process
Writing and Editing to Enhance Your Brand
Listen to our featured Ask Those Branding Guys radio show podcast: Writer Editor Anne Maclachlan Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Action Wednesday and we are discussing how the quality of written content you share reflects on your brand. On our radio show Ask Those Branding Guys, […]
Brand Strategy Versus Advertising
Hello, I’m Jim Glover, That Branding Guy for Once a Day Marketing™. Today is Smart Monday and we are looking at the difference between developing brand strategy and advertising. In a recent blog, Mark Ritson stated that brand strategy is no job for an advertising agency. We tend to agree. At Once a Day Marketing […]
Sales Follow Up – Frequent and Consistent
Once a Day Marketing™ featured video blog: Sales Follow-Up Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing. Today is Action Wednesday and we are discussing sales and how it is related to branding and top of mind. As you now know, branding is the process of creating the right image of […]
Branding Communities – A New Focus
Listen to our featured Ask Those Branding Guys radio show podcast: Branding Communities – A New Focus Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Strategic Tuesday and we are talking about out-of-the-box thinking for community branding efforts. On our radio show Ask Those Branding Guys, we spoke with […]
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