Positioning (Bonus)

Branding the Georgia O’Keeffe Museum

April 15, 20140 Comments

Listen to our featured Those Branding Guys radio show podcast: Georgia O’Keeffe Museum and Marketing Manager Mara Christian Harris Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed the branding and marketing of a legendary artist. Joining us on air was Mara […]

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Branding a Boutique Chocolate Maker

March 31, 20140 Comments

Listen to our featured Those Branding Guys radio show podcast: CG Higgins Confections Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed the branding and marketing of a artisan chocolate maker. Joining us on air was Chuck Higgins, owner of C.G. Higgins […]

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Branding the Rock Band Heart

March 25, 20140 Comments

Listen to our featured Those Branding Guys radio show podcast: Ben Smith Drummer with Heart Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed the branding of rock and roll hall of fame band Heart. Joining us on air was Ben Smith, […]

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Do Customers Love Your Brand?

March 3, 20140 Comments

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are asking you to consider whether or not your customers love your brand. The Beatles once sang “All you need is love.” This is certainly true when it comes to brands. If customers love a brand they will be loyal, seek […]

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