Author Archive for James Glover
Creating Excitement for Your Product
Once a Day Marketing™ featured video blog: Creating Excitement for Your Product Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing. Today is Smart Monday, and we are talking about creating buzz for your product before you actually release it. Creating buzz means generating excitement for your product before it becomes available […]
Add RSS to Your Website
Once a Day Marketing™ featured video blog: Sharing Information with RSS Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Digital Friday and we are taking a quick look at using RSS on your website. RSS stands for really simple syndication and it’s a link placed on your website that, […]
Your Customers Own Your Brand
Once a Day Marketing™ featured video blog: You Can Influence Your Brand Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Recon Thursday and we are discussing how your customers own your brand. There is a branding rule that says you can’t control a brand, you can only influence it. […]
Promote Your Core Competency
Once a Day Marketing™ featured video blog: Marketing Your Core Competency Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing. Today is Action Wednesday and we making sure you are marketing your core competency or that thing you do best. We blog a lot about the importance of your brand being unique, […]
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