Archive for November, 2013
Should You Outsource Your Marketing
Once a Day Marketing™ featured video blog: In-House or Outsourced Marketing Hello, I’m Jim Glover, That Branding Guy for Once a Day Marketing™. Today is Recon Thursday and we are beginning a series around assessing your branding and marketing to determine whether or not it may be advantageous to seek outside support. If you have […]
Specializing and Being Unique, Compelling and Believable
Listen to our featured Ask Those Branding Guys radio show podcast: Paulsen Marketing and Specializing a Brand Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Action Wednesday and we are asking you to review whether or not your brand is specialized as well as unique, compelling and believable. On […]
Brand Tips from the Big Brand Pros
Listen to our featured Ask Those Branding Guys radio show podcast: Real-Life Big Brand Marketing Experts Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Strategic Tuesday and we are talking branding with two real life “big brands” marketing experts. On our radio show Ask Those Branding Guys, we spoke […]
Understanding Product Life Cycle
Once a Day Marketing™ featured video blog: Product Life Cycle and Your Marketing Hello, I’m Jim Glover, That Branding Guy for Once a Day Marketing™. Today is Smart Monday and we are taking a look at the classic product life cycle and how that impacts your marketing. Products evolve a lot like people. They are […]
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