Archive for March, 2015

Create Anticipation for Your New Product

March 30, 20150 Comments

Hello. I’m Jim Glover that branding guy for Once a Day Marketing™. Today we are looking at creating the right amount of attention for the introduction of a new product or service. Generating buzz or hype is a great way to create anticipation and excitement for customers around the launch of something new. Many companies […]

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Branding Joseph’s Lite Cookies

March 24, 20150 Comments

Listen to our featured Ask Those Branding Guys™ radio show podcast: Joseph’s Lite Cookies with Joseph Semprevivo Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys™, we discussed branding and marketing for a national cookie manufacturer. Joining us on the show was Joseph Semprevivo, […]

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National Brands Are Making Communities Homogenous

March 23, 20151 Comment

This is Jim Glover, That Branding Guy and Marianne Tenenbaum, branding strategist, for Once a Day Marketing™. Today we are taking a look at how popular national brands are impacting the individuality of community brands. In our blogs we frequently stress the importance of a brand being unique, compelling and believable to ensure it clearly […]

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The Ripple Effect of Branding

March 17, 20151 Comment

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are taking a quick look at the ripple effect of branding. Until a week ago or so, I wasn’t giving any thought to Oklahoma University or its Sigma Alpha Epsilon fraternity. But a video that captured some members of the ΣΑΕ […]

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