Archive for July, 2013
Your Customers Own Your Brand
Once a Day Marketing™ featured video blog: You Can Influence Your Brand Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Recon Thursday and we are discussing how your customers own your brand. There is a branding rule that says you can’t control a brand, you can only influence it. […]
Promote Your Core Competency
Once a Day Marketing™ featured video blog: Marketing Your Core Competency Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing. Today is Action Wednesday and we making sure you are marketing your core competency or that thing you do best. We blog a lot about the importance of your brand being unique, […]
Branding a Custom Furniture Company
Listen to our featured Ask Those Branding Guys radio show podcast: Branding a Custom Furniture Maker Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Strategic Tuesday and we are discussing the branding of a local custom furniture business. On our radio show Ask Those Branding Guys, we spoke with […]
40/40/20 Rule of Creating a Great Ad
Once a Day Marketing™ featured video blog: What Makes a Good Ad Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Smart Monday and we are looking at the elements of crafting a great print advertisement. The 40/40/20 Rule is very straight forward. 40% of your ad should be about […]
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