Archive for May, 2013
Using Print for Branding
Once a Day Marketing™ featured video blog: Print as a Marketing Channel Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing. Today is Action Wednesday and we starting a series profiling the nine marketing channels you can use to promote your brand. Today we are discussing print media, which is still a […]
Branding a Regional Beer
Listen to our featured Ask Those Branding Guys radio show podcast: Branding Santa Fe Brewing Company Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Strategic Tuesday and we are discussing what it takes to build the brand of a regional brewing company. On our radio show Ask Those Branding […]
Understanding the Unique Selling Proposition (USP)
Once a Day Marketing™ featured video blog: Unique Selling Proposition (USP) Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Smart Monday and we are reviewing one of the most important marketing principles ever identified: Unique Selling Proposition or USP. Rosser Reeves explained USP back in 1960 and there are […]
Are Mobile Ads Part of Your Marketing Strategy?
Once a Day Marketing™ featured video blog: Marketing with Mobile Devices Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Digital Friday, and we are looking at using mobile ads for your business. A recent WSJ article on the rise of Facebook’s mobile boom is a strong reminder that advertisers […]
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