Tag: Those Branding Guys
Is Your Brand Held in High Regard?
Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are looking at an essential component of brand stature. The Y&R Brand Asset Model addresses brand stature and brand strength, two critical components of a Power Brand. (I recommend you take a moment to study more about the Y&R Brand Asset […]
Branding a Non-Profit
Listen to our featured Ask Those Branding Guys radio show podcast: New Mexico Film Foundation Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Those Branding Guys, we spoke with Dirk Norris, Executive Director of the New Mexico Film Foundation. The mission of the New Mexico Film Foundation […]
Those Branding Guys Radio Show 2014 Preview
Listen to our featured Ask Those Branding Guys radio show podcast: Those Branding Guys 2014 Preview Hello. I’m Jim Glover, that branding guy, for Once a Day Marketing™. Today Those Branding Guys―Jim Glover and Dave Hayduk―are sharing key branding items for right now and previewing the radio show for 2014. Those Branding Guys radio show […]
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