Tag: strategy
Goldilocks and the Three Buzzes
Hello. I’m Jim Glover that branding guy for Once a Day Marketing. Today we are looking at creating the right amount of buzz for the introduction of a new product or service. Generating buzz or hype is a great way to create anticipation and excitement for customers around the launch of something new. The goal […]
Choose Your Marketing Words Wisely
Hello. I’m Jim Glover that branding guy for Once a Day Marketing. Today we are looking at the importance of choosing the words for your marketing message wisely. The old adage that a picture is worth a 1,000 words is so true today given smart phones, digital cameras and social media sites like YouTube, Instagram, […]
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