Tag: proximity marketing

Reach Target Audience with Proximity Marketing

August 21, 20160 Comments

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are taking a look at proximity marketing. For those of you not familiar with the concept, proximity marketing is the wireless distribution of advertising information at a specific location or within certain boundaries. As mobile phones and other technology proliferate, more […]

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You Should Be Using Proximity Marketing

October 26, 20140 Comments

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are looking at proximity marketing. I read an article recently by Forbes contributor Greg Petro on how proximity marketing is becoming a major tactic to drive retail sales. For those of you new to the concept, proximity marketing uses wireless and […]

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