Tag: promotion

Why Advertising Frequency is Important

James Glover • October 14, 2013 • 0 Comments

Once a Day Marketing™ featured video blog: Marketing Rule of 27 Hello, I’m Jim Glover, That Branding Guy for Once a Day Marketing™. Today is Smart Monday and we are looking at the Marketing Rule of 27, a fascinating study conducted about 10 years ago. Have you ever wondered how much advertisement you have to […]

Exploring Social Media Marketing – Instagram Video

James Glover • October 11, 2013 • 0 Comments

Today is Digital Friday at Once a Day Marketing™and we are sharing another installment in our series Exploring Social Media Marketing which looks at the increasing popularity of Instagram video for businesses. As we have previously discussed, Instagram is a social networking community that allows users to share life’s moments with a simple photo or […]

Exploring Social Media Marketing – Pinterest

James Glover • July 19, 2013 • 0 Comments

First a definition: Pinterest is an online pinboard used by both individuals and businesses. A Pinterest user establishes pinboards on various topics and posts related items that interest them. Pins can be original, from a website or re-pins from within Pinterest. A business leveraging Pinterest might create various boards around the use of their products […]

Branding Opportunities on the Radio (Strategic Tuesday/Promotion)

James Glover • April 2, 2013 • 0 Comments

Today is Strategic Tuesday and we are going to discuss using radio as a way to promote and enhance your brand. Yesterday I launched my new radio show “Ask Those Branding Guys” on KVSF 101.5 FM in Santa Fe, New Mexico. Working in partnership with Hutton Broadcasting, I am providing programming for its radio network […]