Tag: promotion

“Selfies” – Strong Indicator of Social Media Usage

November 19, 20130 Comments

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Action Wednesday and we are looking at the growth of “selfies” as an indicator of future social media usage. Oxford Dictionary just made “selfie” the word of the year. If you are not familiar with this term, a selfie is a […]

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Bling Can Enhance Impulse Buying

November 11, 20130 Comments

Hello, I’m Jim Glover, That Branding Guy for Once a Day Marketing™. Today is Smart Monday and we are looking at how bling (the flashy, ostentatious flaunting of things) can enhance impulse buying. Recently we attended a branding webinar hosted by Guy Kawasaki, a top marketing guru. He shared adding bling to a blog will […]

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Be Bold in Your B2B Marketing

October 31, 20130 Comments

Hello, I’m Jim Glover, That Branding Guy for Once a Day Marketing™. Today is Recon Thursday and we are discussing the importance of being bold with your business to business (B2B) marketing. We recently read a blog that noted how most B2B marketing is bland. The blog even used the phrase boring to boring to […]

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Proactively Selling Customer Solutions

October 22, 20130 Comments

Once a Day Marketing™ featured video blog: Pre-selling Solutions to Your Customers Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Action Wednesday and we are discussing pre-selling solutions to your customers. Pre-selling means offering a solution to your customers before they ask for it. The solution is essentially the […]

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