Tag: Process

Crafting a Winning Culture Part 1

December 3, 20130 Comments

Once a Day Marketing™ featured video blog: Building a Winning Culture Part 1 Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Action Wednesday and we are beginning a two part series on building a winning culture. Many companies, such as Apple, have a great winning culture. I am going […]

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Allocating Marketing Resources

December 2, 20130 Comments

Once a Day Marketing™ featured video blog: Is Your Brand a Cash Cow Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Smart Monday and today and we are discussing the Boston Consulting Group Growth-Share Model of where to allocate marketing resources. BCG created this growth-share model in 1970 but […]

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Choosing the Right Media Producer

November 27, 20130 Comments

Once a Day Marketing™ featured video blog: Selecting a Media Producer Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. It’s Recon Thursday and we are continuing our series looking at outsourcing marketing support for your company. Our focus today is on Media Production. Media is a vital tool to promote your […]

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Consumer Adoption of Innovation

November 23, 20130 Comments

Once a Day Marketing™ new featured video blog: How Consumers Adopt to Innovation Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Smart Monday and we’re looking at Everett Roger’s diffusion of innovation model and how it will assist you to understand your customer’s adoption patterns for new product innovations. […]

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