Tag: marketing

Branding the Georgia O’Keeffe Museum

April 15, 20140 Comments

Listen to our featured Those Branding Guys radio show podcast: Georgia O’Keeffe Museum and Marketing Manager Mara Christian Harris Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed the branding and marketing of a legendary artist. Joining us on air was Mara […]

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Enhancing Your Brand Through Transparency

April 14, 20140 Comments

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are looking at the trend to enhance brands through transparency. Given the advent of the Internet and social media, it’s difficult today for a brand, even when desired, to stay below the radar of its customers and critics. Stories, good or […]

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Do Customers Love Your Brand?

March 3, 20140 Comments

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are asking you to consider whether or not your customers love your brand. The Beatles once sang “All you need is love.” This is certainly true when it comes to brands. If customers love a brand they will be loyal, seek […]

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Spring Your Marketing Into Action

February 2, 20140 Comments

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are encouraging you to ensure your branding and marketing strategy is ready to spring into action. The first task is to look at your brand and make sure you have a clear understanding of what makes your business unique and compelling. […]

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