Tag: Ask Those Branding Guys

Are You Satisfied with Your Brand Identity?

June 15, 20150 Comments

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are taking a quick look at your brand identity; what it is and whether or not you should think about enhancing it. Brand identity is how you want your company or product to be perceived in the market by customers. It’s […]

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Branding Santa Fe Indian Market

June 9, 20150 Comments

Listen to our featured Ask Those Branding Guys™ radio show podcast: SWAIA 2015 Santa Fe Indian Market Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys™, we discussed branding strategy for a venerable New Mexico brand. Joining us on the show was Dallin Maybee, […]

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Branding a Unique Bike Shop

June 3, 20150 Comments

Listen to our featured Ask Those Branding Guys™ radio show podcast: Eco Motive Electric Bike Shop Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys™,we discussed branding strategy for a new bike shop. Joining us on the show were Pam Sawyer and Dan Jeffre […]

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Creating Brand Love

May 26, 20150 Comments

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are discussing the importance of customers loving your brand. The Beatles once sang “All you need is love.” This is certainly true when it comes to brands. If customers love a brand they will be loyal, seek it out repeatedly over […]

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