Tag: action wednesday

“Selfies” – Strong Indicator of Social Media Usage

November 19, 20130 Comments

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Action Wednesday and we are looking at the growth of “selfies” as an indicator of future social media usage. Oxford Dictionary just made “selfie” the word of the year. If you are not familiar with this term, a selfie is a […]

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Building Your Marketing Action Plan

November 12, 20130 Comments

Once a Day Marketing™ featured video blog: Developing Your Marketing Action Plan Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Action Wednesday and we are discussing the importance of creating a good marketing action plan. The marketing action plan (MAP) is a valuable tool to identify the critical marketing […]

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Specializing and Being Unique, Compelling and Believable

November 5, 20130 Comments

Listen to our featured Ask Those Branding Guys radio show podcast: Paulsen Marketing and Specializing a Brand Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Action Wednesday and we are asking you to review whether or not your brand is specialized as well as unique, compelling and believable. On […]

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Creating a Great Marketing Team

October 30, 20130 Comments

Once a Day Marketing™ featured video blog: Five Characteristics of a Great Marketing Team Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Action Wednesday and we are discussing how to build a great marketing team. In his book The Five Dysfunctions of a Team, Patrick Lencioni describes the factors […]

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