Philadelphia’s Brand Looked Grand

Once a Day Marketing™ featured video blog: 7Ps of Marketing: Physical Evidence

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Recon Thursday and we are reflecting back on our recent trip to Philadelphia, City of Brotherly Love.

I blog a lot about the 7Ps of Marketing and “physical evidence,” how the visual cues of your brand create favorable or unfavorable impressions in the minds of your customers. In the case of Philadelphia, this city understands physical evidence and its sights far exceeded our expectations.

Everywhere we turned we were impressed with amazing architecture, tree-lined streets, bold artwork, colorful flags, and brilliant landscapes.

Philadelphia provided wonderful visuals cues to see and enjoy. What visual cues are you creating for your customers? We talk about making a great first impression and the right physical evidence sets the tone for the entire brand experience.

Step back and review your brand. How is it looking?

Once a Day Marketing™ positions brands to become #1 in the minds of target customers. Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to Ask Those Branding Guys™ every Monday at noon (MDT) streaming live on SantaFe.com KVSF 101.5 FM.

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Filed in: 7Ps of Marketing • Day of the Week • Physical Evidence • Recon Thursday