Generating Sales with Your Online Videos

April 26, 20130 Comments

Once a Day Marketing™ featured video blog: Producing Winning Videos – Part 2

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Digital Friday, and we are looking at generating more sales online with the use of video.

Having produced promotional videos for more than 25 years, I know that marketing videos work to inform customers about your product and motivate them to purchase your offering as well.

Once a Day Marketing™ has released several blogs about the importance of producing winning videos and distributing via the myriad of social media channels available today. Now we want to introduce you to Cinsay, an innovative e-commerce company that combines point-of-sale and a transaction system within a single video player.

With the Cinsay approach, a potential customer can view your video and instantly buy your product as well. That’s like packing a mini-infomercial into every video you release. Cinsay boasts a 7% to 9% conversion rate compared to a 2.5% search to click-through from traditional Google search. Definitely something to look into.

Once a Day Marketing™ positions brands to become #1 in the minds of target customers. Visit our website at You may also contact James Glover at (505) 501-1330 or email

© 2013 Once a Day Marketing™. All rights reserved.

Filed in: 7Ps of MarketingDay of the WeekDigital FridayPhysical Evidence

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