Process

Don’t Let Social Media Overwhelm You

May 31, 20130 Comments

Once a Day Marketing™ featured video blog: Be Selective With Your Social Media Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Digital Friday and we are looking at the initial launch of a social media campaign. In previous blogs we’ve discussed the importance of creating a social media campaign […]

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Mapping Your Marketing Strategy

May 28, 20130 Comments

Once a Day Marketing™ featured video blog: Plan Your Work. Work Your Plan. Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Strategic Tuesday and we are discussing the importance of mapping your marketing strategy. You work hard to develop your product or service. Are you working just as hard […]

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Strategic Brand Analysis of Your Company

May 23, 20130 Comments

Once a Day Marketing™ featured video blog: Strategic Brand Analysis: Self Evaluation Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Recon Thursday and we are concluding our three-part series on strategic brand analysis using David Aaker’s model. In part 3 we look at self-analysis. There are five components to […]

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Strategic Brand Analysis of Your Competitors

May 16, 20130 Comments

Once a Day Marketing™ featured video blog: Strategic Brand Analysis: Competitors Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Recon Thursday and we are continuing our three-part series on strategic brand analysis using David Aaker’s model. Today in part 2 we look at competitors. The two components of competitor […]

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