Process

Brands That Might Sunset in 2016

December 27, 20150 Comments

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are looking at brands that may not survive in the year ahead. We have discussed numerous times that to remain successful a brand has to be unique, relevant and resonate with their customers and potential customers. Another key element to brand […]

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How Bold is Your B2B Marketing?

December 14, 20150 Comments

Hello, I’m Jim Glover, That Branding Guy for Once a Day Marketing™. Today we are discussing the importance of being bold with your business to business (B2B) marketing. There is a commonly-held misconception that B2B marketing doesn’t need to be glitzy or bold; that brave, brash and bold marketing is reserved only for business to […]

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A Focus on Millennials

December 7, 20150 Comments

Hello, I’m Marianne Tenenbaum, Branding Strategist, for Once a Day Marketing™. Today we are discussing characteristics of the Millennial’s market segment. The market place is made up of numerous types of consumers. These markets are segmented by demographics (who they are) and psychographics (what they are all about). Among the many ways to describe the […]

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Branding a Non-Profit Organization

November 18, 20150 Comments

Listen to our featured Ask Those Branding Guys™ radio show podcast: Non-Profit United South Broadway Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys™, we discussed branding and marketing with a non-profit organization. Joining us on the show was Deb Norman, Director of Outreach […]

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