Process

Branding Creative Santa Fe

May 26, 20160 Comments

Listen to our featured Ask Those Branding Guys radio show podcast: Cyndi Conn and Creative Santa Fe Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed branding and marketing of a Santa Fe non-profit organization. Joining us on the show was Cyndi […]

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Branding the Adobe Rose Theatre

May 18, 20160 Comments

Listen to our featured Ask Those Branding Guys radio show podcast: The Adobe Rose Theatre Santa Fe Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed branding and marketing of a new Santa Fe Theatre. Joining us on the show were Melissa […]

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Use Product Adoption Behavior to Target Your Message

May 15, 20160 Comments

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are highlighting an important aspect of consumer behavior that will influence the message you create for your target customer. We’re discussing Everett Roger’s diffusion of innovation model and how it will assist you to understand your customer’s adoption patterns of new […]

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Branding the Running Hub Retail Store

April 25, 20160 Comments

Listen to our featured Ask Those Branding Guys radio show podcast: Running Hub Specialty Shoe Store Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed branding and marketing of a niche retailer in Santa Fe. Joining us on the show was John […]

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