Process

Firing Up the Branding of an Iconic Event

June 23, 20160 Comments

Listen to our featured Ask Those Branding Guys radio show podcast: Zozobra Event in Santa Fe, NM Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed branding and marketing of an iconic Santa Fe, New Mexico event. Joining us on the show […]

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Branding the DeLorean Motor Company

June 8, 20160 Comments

Listen to our featured Ask Those Branding Guys radio show podcast: DeLorean Motor Company Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed branding and marketing of an iconic brand that is making a comeback. Joining us on the show was James […]

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Building an Online Community with Your Customers

June 6, 2016

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are discussing importance of building an online community with your customers. Now more than ever it is vital to connect with your customers online. Customers and potential customers want to learn about your business, employees and products. Creating an online community […]

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Core Competency Can Differentiate Your Company

May 31, 20160 Comments

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are looking into how to differentiate your brand through core competency. Core competency is the skill or production technique your business employs to deliver value to customers and is the central component of your company’s culture. There are three aspects of […]

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