Price
A Quick Look at Pricing Strategies
Hello, I’m Marianne Tenenbaum, Branding Strategist, for Once a Day Marketing™. Today we are discussing pricing and how it is evolving in the marketplace. Two recent stories in the New York Times and on CNBC covered a lively mix of pricing strategies being used by major businesses. The NY Times article shared details of Joe’s […]
Branding a Non-Profit Organization
Listen to our featured Ask Those Branding Guys™ radio show podcast: Non-Profit United South Broadway Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys™, we discussed branding and marketing with a non-profit organization. Joining us on the show was Deb Norman, Director of Outreach […]
Creating Brand Love
Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are discussing the importance of customers loving your brand. The Beatles once sang “All you need is love.” This is certainly true when it comes to brands. If customers love a brand they will be loyal, seek it out repeatedly over […]
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