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Shaping a Brand’s Personality
Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are discussing how you can shape the personality of your brand. When your friends think of you, what comes to mind? Do they see you as friendly, helpful, adventurous, cheerful, trustworthy, engaging? Each trait is part of your personality and something […]
An Innovative Product Takes Flight
Listen to our featured Ask Those Branding Guys radio show podcast: Innovative Hummeze Product Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed creating the brand and marketing of a new product. Joining us on the show was Rebecca Evanko. She and […]
Branding the DeLorean Motor Company
Listen to our featured Ask Those Branding Guys radio show podcast: DeLorean Motor Company Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed branding and marketing of an iconic brand that is making a comeback. Joining us on the show was James […]
Value Proposition vs. Discounted Prices
Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are discussing the need for your company to have a strong value proposition. The proliferation of coupons and product discounts has created a coupon culture among consumers. This is a pitfall for small businesses when they rely on coupons as a […]
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