Positioning (Bonus)

Woodstock Photographer Still Rockin’ and Rollin’

August 25, 20150 Comments

Listen to our featured Ask Those Branding Guys™radio show podcast: Lisa Law Rock & Roll Photographer Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys™, we discussed maintaining a brand across five decades. Joining us on the show was Lisa Law, legendary Rock n’ […]

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Business Name: A Big Part of Your Brand

August 24, 20150 Comments

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are looking at brand naming conventions. When I mention Apple, Nike, Google and Amazon, what comes to mind? Of course, you instantly conjure up thoughts of amazing products and services offered by these top-notch brands. The reason: these four companies are […]

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Building Customer Loyalty

August 17, 20150 Comments

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are discussing rewarding your customers with loyalty programs. The explosion of digital format and social media provides customers access to so many more choices than they had in the past. Once your company likely competed in a small/local market; now you […]

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Inside the Branding of the Pac-12 Conference

August 11, 20150 Comments

Listen to our featured Ask Those Branding Guys™ radio show podcast: Pac-12 CMO Danette Leighton Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys™, we got an inside peek at the branding secrets of one of the big 5 college conferences . Joining us […]

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