Positioning (Bonus)

Hot Hot Hot – National Fiery Foods and BBQ Show

February 18, 20160 Comments

Listen to our featured Ask Those Branding Guys radio show podcast: National Fiery Foods and BBQ Show Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed tourism and the branding of a major Albuquerque foodies event. Joining us on the show was […]

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3 Keys to a Great Brand

February 14, 20160 Comments

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we review three foundational elements that all great brands have. Every business has to stand out from their competitors through differentiating products and services, providing a superior customers experience or being an innovator in the area of business; preferably all of the […]

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Refreshing the New Mexico Magazine Brand

February 12, 20160 Comments

Listen to our featured Ask Those Branding Guys radio show podcast: Award-Winning New Mexico Magazine Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed tourism and the branding of New Mexico with the Editor of the state’s magazine. Joining us on the […]

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Branding Spaceport America

February 11, 20160 Comments

Listen to our featured Ask Those Branding Guys™ radio show podcast: SpacePort America Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys™, we discussed re-branding one of New Mexico’s leading edge businesses. Joining us on the show was Tammara Anderton, Director of Business Development […]

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