Positioning (Bonus)

Market Research Improves Your Message

April 8, 20160 Comments

Listen to our featured Ask Those Branding Guys radio show podcast: AcuPOLL Precision Research Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed market research and how it can benefit your marketing strategy. Joining us on the show was Jeff Goldstein, President […]

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Keys to Reaching Your Target Audience

April 3, 20160 Comments

Once a Day Marketing™ featured video blog: Brand Building: Brand Building: Reach, Frequency and Consistency Hello, I’m Jim Glover, That Branding Guy for Once a Day Marketing™. Today we are looking at three key concepts to understand in developing your marketing message that will be remembered by your target audience. As you plan how to […]

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Differentiating a Highend Custom Home Builder

March 30, 20160 Comments

Listen to our featured Ask Those Branding Guys radio show podcast: Prull Custom Builders Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed branding and marketing of one of Santa Fe’s premier builders. Joining us on the show was Saguna Severson, Director […]

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The Careful Cultivation of a Top Winery Brand

March 23, 20160 Comments

Listen to our featured Ask Those Branding Guys radio show podcast: St. Clair Winery Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed branding and marketing of New Mexico’s largest winery. Joining us on the show was Maritza Gomez, Marketing Director of […]

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