Physical Evidence

Marketing 101: the 7P’s of Marketing – PHYSICAL EVIDENCE

March 13, 20170 Comments

Hello, I’m Jim Glover, “That Branding Guy” for Once a Day Marketing™. Today we’re sharing Part VII in our series on the fundamentals of marketing using the 7Ps with a discussion of Physical Evidence. The physical evidence is everything customers physically experience when interacting with your company. These are the things they might see, touch, […]

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The Ranch House – a Smokin’ Hot Brand

February 7, 20170 Comments

Listen to our featured Ask Those Branding Guys radio show podcast: Branding The Ranch House Restaurant Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed branding and marketing of a popular Santa Fe restaurant. Joining us on-air was Josh Baum, owner of […]

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Historic Hotel Embraces Contemporary Branding

February 2, 20170 Comments

Listen to our featured Ask Those Branding Guys radio show podcast: La Fonda on the Plaza, Santa Fe NM Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed branding and marketing of a historic hotel. Joining us on-air were Jenny Kimball, CEO […]

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Los Lunas: a Community That Works

January 10, 20170 Comments

Listen to our featured Ask Those Branding Guys radio show podcast: Los Lunas: a Community That Works Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed branding and marketing of a New Mexico community. Joining us on-air was Ralph L. Mims, Economic […]

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