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Your Branding & Marketing Checklist

January 4, 20160 Comments

Hello, I’m Marianne Tenenbaum, Branding Strategist, for Once a Day Marketing™. Today I want to motivate you to review your branding and marketing for the year ahead. This season of New Year’s resolutions is a great time to evaluate the branding and marketing efforts for your business and make adjustments as necessary! Use the ideas […]

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Brands That Might Sunset in 2016

December 27, 20150 Comments

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are looking at brands that may not survive in the year ahead. We have discussed numerous times that to remain successful a brand has to be unique, relevant and resonate with their customers and potential customers. Another key element to brand […]

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Branding a Historic New Mexico Inn

December 15, 20150 Comments

Listen to our featured Ask Those Branding Guys™ radio show podcast: Historic Mabel Dodge Luhan House Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys™, we discussed branding and marketing of a Historic Inn in Northern New Mexico. Joining us on the show was […]

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How Bold is Your B2B Marketing?

December 14, 20150 Comments

Hello, I’m Jim Glover, That Branding Guy for Once a Day Marketing™. Today we are discussing the importance of being bold with your business to business (B2B) marketing. There is a commonly-held misconception that B2B marketing doesn’t need to be glitzy or bold; that brave, brash and bold marketing is reserved only for business to […]

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