Knowledge
Branding a Historic New Mexico Inn
Listen to our featured Ask Those Branding Guys™ radio show podcast: Historic Mabel Dodge Luhan House Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys™, we discussed branding and marketing of a Historic Inn in Northern New Mexico. Joining us on the show was […]
A Focus on Millennials
Hello, I’m Marianne Tenenbaum, Branding Strategist, for Once a Day Marketing™. Today we are discussing characteristics of the Millennial’s market segment. The market place is made up of numerous types of consumers. These markets are segmented by demographics (who they are) and psychographics (what they are all about). Among the many ways to describe the […]
Branding with Fast Company Co-Founder Alan Webber
Listen to our featured Ask Those Branding Guys™ radio show podcast: Fast Company Co-Founder Alan Webber Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys™, we discussed branding and marketing with the co-founder of a dynamic business publication. Joining us on the show was […]
Understanding Brand Loyalty
Once a Day Marketing™ featured video blog: Do You Know Your Customer Loyaltyscape? Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are sharing our model to categorize the loyalty of your customers. There are numerous, very technical ways to zero in on the buying behavior and characteristics of your […]
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