Knowledge
Core Competency Can Differentiate Your Company
Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are looking into how to differentiate your brand through core competency. Core competency is the skill or production technique your business employs to deliver value to customers and is the central component of your company’s culture. There are three aspects of […]
Branding Creative Santa Fe
Listen to our featured Ask Those Branding Guys radio show podcast: Cyndi Conn and Creative Santa Fe Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed branding and marketing of a Santa Fe non-profit organization. Joining us on the show was Cyndi […]
Branding the Adobe Rose Theatre
Listen to our featured Ask Those Branding Guys radio show podcast: The Adobe Rose Theatre Santa Fe Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed branding and marketing of a new Santa Fe Theatre. Joining us on the show were Melissa […]
Use Product Adoption Behavior to Target Your Message
Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are highlighting an important aspect of consumer behavior that will influence the message you create for your target customer. We’re discussing Everett Roger’s diffusion of innovation model and how it will assist you to understand your customer’s adoption patterns of new […]
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