Strategic Tuesday

Local Marketing of a National Franchise

June 10, 20130 Comments

Listen to our featured Ask Those Branding Guys radio show podcast: Marketing N-Hance Franchise Locally Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Strategic Tuesday and we are discussing what it takes for a franchisee to brand and market a national franchise locally. On our radio show Ask Those […]

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Branding a Cloud-Based Application

June 4, 20130 Comments

Listen to our featured Ask Those Branding Guys radio show podcast: Branding MyIdeaTree Application Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Strategic Tuesday and we are discussing what it takes to brand and market a cloud-based application. On our radio show Ask Those Branding Guys, we spoke with […]

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Mapping Your Marketing Strategy

May 28, 20130 Comments

Once a Day Marketing™ featured video blog: Plan Your Work. Work Your Plan. Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Strategic Tuesday and we are discussing the importance of mapping your marketing strategy. You work hard to develop your product or service. Are you working just as hard […]

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Differentiating Through Your Core Competency

May 21, 20130 Comments

Once a Day Marketing™ featured video blog: Understanding Your Core Competency Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is StrategicTuesdayand we are looking into how to differentiate your brand through core competency. Core competency is the skill or production technique your business employs to deliver value to customers and […]

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